Kenya Tourism rethinks post Covid strategy.

June 22, 2020

Kenya Rethinking Tourism Marketing strategy after Covid 19.

Kenyan Tourism industry stakeholders are finally addressing the need to change their conventional Marketing ways in wake of challenges that have been brought forth by the covid 19 Pandemic. Among areas that are being targeted include.

1.Domestic and Regional Tourism– This is the market to go for as a cushion to the industry. it is resilient and a springboard to re-rebuild tourist confidence. International tourism will experience a slump but that may not be in the short term. Domestic and regional tourism will be the first point of call.

2.Alliances – Strong mutually beneficial partnerships that will drive sustainable value, growth and impact for the destination. Consider partnership with other like-minded partners or stakeholders both in the industry or non-industry. Air lines for example

This is the time for collaboration. Collaboration and cooperation are necessary for hotels and all other players in the industry. The current lockdown period can be used to establish or reinforce good collaborative practices and strategies for the industry.

3.Digitizing of resources– Kenya will keep its name on the tourism map by organizing virtual events to showcase cultural and heritage resources such as the the Great Wildebeest Migration and our culture. Get back to your business using digital means.

4.People Matter– The tourism industry depends on people; the industry will require to reimagine what sustainable tourism for Kenya and Africa is. Communities are critical to the growth of tourism.

5.Role of data analysts– Rely on research-based, data-driven ideas and solutions to support the The data will help you and stakeholders make informed decisions. The data will to support new creativity and new opportunities that will be created in the recovery stages. So keep tabs on tourism and travel insights from bodies such as UNWTO